ESPN Front Row

Voce Communications; launched April 2011, upkeep through 2012

Lifting language from my announcement post on Voce’s blog:

The Voce Connect Platforms team is pleased to announce the launch of ESPNFrontRow.com, a WordPress-based corporate platform for ESPN’s communications department to offer “news about ESPN, employees at ESPN and behind-the-scenes activity at the sports media empire”, as Technorati aptly put it. Mike Soltys, ESPN’s vice president of communications, was quoted earlier in SportsBusiness Daily saying, “This is a way for us to speak directly with consumers.”

Seeing the incredible success of the work we’d done on the Disney Parks Blog, ESPN was eager and excited to finally have an official platform on which they could respond to issues, promote events, and give fans the behind-the-scenes look that they crave. We helped give them a simple and manageable set of tools to tell their tales. It also doesn’t hurt that the site is mantastically sexy.

account management, primary client contact, project management, on-site client meetings & presentations, drafted SOW, created business / product requirements documents, development QA, post-launch support

• 03/30/11