Disney Properties Newsroom Network
Voce Communications; rolling launches began June 2011
One of the loftiest and most challenging projects during my time at Voce was the task of creating a unified, simple, and powerful Newsroom platform that could be utilized and customized by all the Disney Parks news properties. The project serviced the public relations and public affairs departments for Disney Parks, Walt Disney World, Disneyland, Disney Cruise Line, Disney Sports, Disney Vacation Club, and Adventures by Disney.
This long-term project required collecting a set of unified requirements from numerous stakeholders and a changing team of corporate representatives. It required interfacing Disney’s legal teams, incorporating various rounds of feedback and approvals. It also demanded that we leapfrog Disney’s internal IT department, while satisfying audit requests. The Newsroom project also required designing a template-based system that could be adjusted and customized to each newsroom’s individual brands and needs. As the project neared launch, it necessitated that I create a dynamic digital set of training tutorials that could be continuously updated as we added and refined features. Ensuring that all the Disney stakeholders understood the new system and the intricacies of the custom elements we created especially for their needs, I visited the various teams on both coasts, performing presentations and training sessions.
account management, primary client contact, project management, drafted & maintained SOWs, created product requirements documents, rough UX/design mocks, content migration, initial template & site setups, development QA, post-launch support, on-site client meetings & presentations, authored extensive tutorials, conducted on-site training