∂isney Creative Lab

Voce Communications; launched Jan. 2011, ongoing support/updates throughout year

The Creative Lab is an internal brainstorming and “cool sharing” site that allows cast members the opportunity to share “buzz” with the Imagineering team, executives, and peers. This could include internet memes, humorous YouTube videos, or outlandish images. Employees can then create an “idea” from a buzz by sharing a suggestion or concept as to how it could be similarly actioned or modified by the company. Fellow users can comment, vote up their favorites, and engage in discussions around ideas and concepts.

Similar to sharing a link on Facebook, the system would automatically grab text and images from a link to a website or video. Ideas and buzz could be sorted by a popularity metric. Users could even be ranked against each other by an engagement metric. The Lab also featured some great editorial tools for idea generation such as a homepage carousel, blog, a moderated Brainstorm area, bookmarklet, and a live feed of activity across the site that could be monitored. It even further integrated with various systems by incorporating hooks into the company authentication system and internal share tools. 

primary client contact, project management, drafted & maintained SOWs, created product & technical requirements documents, development QA, post-launch support, on-site client meetings & presentations

• 01/14/11