National Hockey League’s NHL.com

RocketFuel, Inc.; launched September 2008

Nominated for a Webby Award (for whatever that’s worth), our work on the NHL.com redesign is still in production, faithfully serving a slew of hockey fanatics. RocketFuel was brought in to rethink the NHL web experience, improve the editorial toolsets for the newsroom, as well as increase sales and analytics opportunities throughout the site. We worked in partnership with vendors such as AKQA (design), CISCO, and NeuLion.

As my first major project with RocketFuel, I was quickly thrown into the pool. Working mostly on-site with the NHL internal staff I led the project management efforts for the redesign during its six month gestation period. Beyond typical PjM duties of timeline tracking, deliverables management, and constant dev task prioritization, I also produced product comparative analyses, evaluating potential integration partners on various offerings. I also worked on the team site and social network integrations, as well as on content and partner relationships for NHL’s mobile offering in the US and Canada.

Examples of materials I created:

• CMS editorial module requirements
• Executive presentation materials: sample 1, sample 2, sample 3, sample 4
• Rough UX mocks to illustrate requirements
• Flow diagrams

project management, technical liaison to analytics lead, assisted mobile partner integrations, development QA, post-launch support, on-site client meetings & presentations

• 09/20/08