Absolut Truth & Proof Bartender Initiative

Great Works, America; Winter/Spring 2008

With the goal of tying bartenders closer to an online brand experience, as well as learn more about their behaviors on the internet, the Absolut Truth & Proof initiative was born. An on-premise sampling engagement was coupled with an online follow-up activity so that bartenders could craft their own cocktail, have it added to the Absolut recipe database, and gain a personalized drink certificate boasting their achievements as a Truth & Proof bartender.

Bartender education and sampling sessions were conducted in the field, giving them a short quiz/survey afterward as “eligibility” to the T&P bartender initiative (generating an engaged mailing list). Participants received a follow-up email welcoming them into the Absolut community and urged them to create their unique bartender-branded drink using Absolut’s online drink creation tools.

I was in charge of bringing this digital activity online, creating all the necessary tools to facilitate the fulfillment process. After the planning and executive approval process was cleared, I facilitated the creation of back-end card entry mechanism, the bartender emailing tool, the front-end drink creation experience, certificate maker, and submission to the approval queue and printing partner. As an added bonus, I presented at a few bartender “training” sessions for Absolut’s in-market reps, getting to sit in on the training session myself. To this day, I still use the bloody mary recipe and bartender toolkit that I received.

project management, microsite publishing, drafted SOW & scope documents, on-site client meetings & presentations (east+west coast), managed development vendors in US & Sweden, contractor acquisition and management