Absolut / Live Earth Short Film Series
Great Works, America; Winter/Spring 2008
From the release:
Sponsored by ABSOLUT Vodka, the Live Earth Short Film Series – which debuted in July 2007 – will tour major film festivals in 2008 throughout the U.S. to generate a legacy of inspiration that will further underscore the need to act now.
To illustrate what an ABSOLUT World would look like, we harnessed some of the world’s most creative minds to create our Short Film Series to inform and inspire people across the globe to help solve the climate crisis. Partnered with Live Earth, we’ve created an experience where you can view these films in the digital ways which you’re most accustomed. Launching one film per week, all on the subject of climate change, and ranging from factual and dramatic to fictional and comedic, these films are directed by many of the industry’s most prominent filmmakers.
As the digital lead for this project, I developed the overall concept, execution plan, created the technical requirements, as well as hired and managed the necessary contractors. Utilizing the WordPress platform as the editorial foundation for this weekly series, I tracked traffic stats through Feedburner, YouTube and Google Analytics. In a time before the value of YouTube had really caught on with corporate America, I urged Absolut to republish the 30 winning Live Earth short films on their own branded YouTube channel. Users could subscribe to the microsite, YouTube channel or even an iTunes podcast. I managed the designers, developers, copywriters and client approvals from Absolut and partner Live Earth.
project management, microsite publishing, drafted SOW & scope documents, on-site client meetings & presentations (east+west coast), managed development vendors in US & Sweden, contractor acquisition and management