m@: überesque vägaries.

Want to shriek a little bit? Just click this link and see what happens.

For an industry that’s already hemorrhaging customers, how can you possibly expect them to spend time with your brand when you subject them to a total assault of their senses before the page even finishes loading?

Before I could snap this screenshot, I had already closed the survey screen takeover, which in turn generated the popup, which covered up the glowing ad in the left-hand corner. We’re not even going to talk about the freakish footer layover (the screenshot doesn’t quite do justice to that throbbing, blinking and distracting menagerie).

Call me crazy, but I’m counting three banner ads, two micro-ads to subscribe to EW (a bit duplicative), and even two G+ chiclets, which are never good for your pageload time. It takes me three clicks just so I can read the content on the page.

Why?

• 07/18/12