<?xml version="1.0" encoding="UTF-8"?>
<rss xmlns:dc="http://purl.org/dc/elements/1.1/" version="2.0"><channel><atom:link rel="hub" href="http://tumblr.superfeedr.com/" xmlns:atom="http://www.w3.org/2005/Atom"/><description>Howdy.Personally, I’m a Dr. Pepper drinking, rock climbing, fiendish dodgeball player living in NYC.Professionally, I’m an experienced Product Manager, Project Manager, Producer, Digital Strategist, and forerunner in Weirdonomics and Quirkology. In other news, I like umlauts and generalizations. I also bake 10 minute brownies in 7 minutes flat, participate in full-contact origami AND I saw the sign. It opened up my eyes, I saw the sign.
See my:
• blog
• portfolio
• resumé
• personal website</description><title>m@: überesque vägaries.</title><generator>Tumblr (3.0; @mattsign)</generator><link>http://www.mattsign.com/</link><item><title>The Art of Film &amp; TV Title Design by PBS’ Off Book.
I...</title><description>&lt;iframe width="400" height="225" src="http://www.youtube.com/embed/qbhi-JICKKI?wmode=transparent&amp;autohide=1&amp;egm=0&amp;hd=1&amp;iv_load_policy=3&amp;modestbranding=1&amp;rel=0&amp;showinfo=0&amp;showsearch=0" frameborder="0" allowfullscreen&gt;&lt;/iframe&gt;&lt;br/&gt;&lt;br/&gt;&lt;p&gt;&lt;em&gt;&lt;a href="http://youtu.be/qbhi-JICKKI" target="_blank"&gt;The Art of Film &amp; TV Title Design&lt;/a&gt;&lt;/em&gt; by PBS’ &lt;em&gt;&lt;a href="http://www.youtube.com/user/PBSoffbook" target="_blank"&gt;Off Book&lt;/a&gt;&lt;/em&gt;.&lt;/p&gt;
&lt;p&gt;I was tipped-off to a great digital series PBS creates called ‘Off Book’ by &lt;a href="https://twitter.com/#!/tjlull" target="_blank"&gt;@tjlull&lt;/a&gt;. The &lt;em&gt;Title Design&lt;/em&gt; video above hooked me (who doesn’t love a good opening title sequence?). Like I did, you’ll end up watching most of their other videos, too.&lt;/p&gt;
&lt;p&gt;A few great ones:&lt;/p&gt;
&lt;ul&gt;&lt;li&gt;&lt;a href="http://youtu.be/024vLBBJf4I" target="_blank"&gt;The Impact of Kickstarter, Creative Commons &amp; Creators Project&lt;/a&gt;&lt;/li&gt;
&lt;li&gt;&lt;a href="http://youtu.be/2H4C5xZG_WU" target="_blank"&gt;Lego Art&lt;/a&gt;&lt;/li&gt;
&lt;li&gt;&lt;a href="http://youtu.be/vuxKb5mxM8g" target="_blank"&gt;Animated GIFs: The Birth of a Medium&lt;/a&gt;&lt;/li&gt;
&lt;/ul&gt;&lt;p&gt;Have some time to kill? Check out my YouTube &lt;a href="http://www.mattleiker.com/#9dc/youtube" target="_blank"&gt;faves feed&lt;/a&gt; (see also &lt;a href="http://www.mattleiker.com/#77e/vimeo" target="_blank"&gt;Vimeo&lt;/a&gt;, &lt;a href="http://www.mattleiker.com/#fbe/feed" target="_blank"&gt;Netflix&lt;/a&gt;, &lt;a href="http://www.mattleiker.com/#373/feed" target="_blank"&gt;Ted Talks&lt;/a&gt;, etc.).&lt;/p&gt;</description><link>http://www.mattsign.com/post/23302964731</link><guid>http://www.mattsign.com/post/23302964731</guid><pubDate>Fri, 18 May 2012 15:37:25 -0400</pubDate><category>feature</category></item><item><title>I think I’m going to make this my avatar everywhere and...</title><description>&lt;img src="http://25.media.tumblr.com/tumblr_m48d2jY0cs1qzsygco1_500.gif"/&gt;&lt;br/&gt;&lt;br/&gt;&lt;p&gt;I think I’m going to make this my avatar everywhere and freak everyone out.&lt;/p&gt;</description><link>http://www.mattsign.com/post/23299007919</link><guid>http://www.mattsign.com/post/23299007919</guid><pubDate>Fri, 18 May 2012 14:08:43 -0400</pubDate></item><item><title>Either garden beer pong or giving the tomatoes a bigger home....</title><description>&lt;img src="http://24.media.tumblr.com/tumblr_m3m9f4VyW51qzsygco1_500.png"/&gt;&lt;br/&gt;&lt;br/&gt;&lt;p&gt;Either garden beer pong or giving the tomatoes a bigger home. You decide.&lt;/p&gt;</description><link>http://www.mattsign.com/post/22535667863</link><guid>http://www.mattsign.com/post/22535667863</guid><pubDate>Sun, 06 May 2012 15:42:40 -0400</pubDate><category>garden</category></item><item><title>Building things with power tools. Obviously very manly-like.</title><description>&lt;img src="http://25.media.tumblr.com/tumblr_m3m9d0zkAo1qzsygco1_500.png"/&gt;&lt;br/&gt;&lt;br/&gt;&lt;p&gt;Building things with power tools. Obviously very manly-like.&lt;/p&gt;</description><link>http://www.mattsign.com/post/22535577673</link><guid>http://www.mattsign.com/post/22535577673</guid><pubDate>Sun, 06 May 2012 15:41:24 -0400</pubDate></item><item><title>The Difference Between UX and UI: Subtleties Explained in Cereal...</title><description>&lt;img src="http://25.media.tumblr.com/tumblr_m305lv0ibZ1qzsygco1_500.gif"/&gt;&lt;br/&gt;&lt;br/&gt;&lt;p&gt;The Difference Between UX and UI: Subtleties Explained in Cereal (&lt;a href="http://design.org/blog/difference-between-ux-and-ui-subtleties-explained-cereal" target="_blank"&gt;design.org&lt;/a&gt;)&lt;/p&gt;
&lt;blockquote&gt;
&lt;p&gt;&lt;em&gt;Ever met someone who uses UX and UI interchangeably? Ed Lea created this photographic infographic to visually define the differences between user experience and user interface design and how they relate to a product.&lt;/em&gt;&lt;/p&gt;
&lt;/blockquote&gt;</description><link>http://www.mattsign.com/post/21734665332</link><guid>http://www.mattsign.com/post/21734665332</guid><pubDate>Tue, 24 Apr 2012 17:13:06 -0400</pubDate><category>feature</category></item><item><title>Sam Sparro at Highline Ballroom.</title><description>&lt;img src="http://25.media.tumblr.com/tumblr_m2v1z6qxvZ1qzsygco1_500.png"/&gt;&lt;br/&gt;&lt;br/&gt;&lt;p&gt;Sam Sparro at Highline Ballroom.&lt;/p&gt;</description><link>http://www.mattsign.com/post/21545490342</link><guid>http://www.mattsign.com/post/21545490342</guid><pubDate>Sat, 21 Apr 2012 23:06:42 -0400</pubDate></item><item><title>Steal ye some iBooks...</title><description>&lt;a href="http://skylor.me/day/2012/04/18/"&gt;Steal ye some iBooks...&lt;/a&gt;</description><link>http://www.mattsign.com/post/21529543423</link><guid>http://www.mattsign.com/post/21529543423</guid><pubDate>Sat, 21 Apr 2012 18:54:59 -0400</pubDate></item><item><title>Saturday Brooklyn Afternoon.</title><description>&lt;img src="http://25.media.tumblr.com/tumblr_m2uov9NMMJ1qzsygco1_500.jpg"/&gt;&lt;br/&gt; &lt;br/&gt;&lt;img src="http://25.media.tumblr.com/tumblr_m2uov9NMMJ1qzsygco2_500.jpg"/&gt;&lt;br/&gt; &lt;br/&gt;&lt;img src="http://24.media.tumblr.com/tumblr_m2uov9NMMJ1qzsygco3_500.jpg"/&gt;&lt;br/&gt; &lt;br/&gt;&lt;img src="http://25.media.tumblr.com/tumblr_m2uov9NMMJ1qzsygco4_500.jpg"/&gt;&lt;br/&gt; &lt;br/&gt;&lt;img src="http://25.media.tumblr.com/tumblr_m2uov9NMMJ1qzsygco5_500.jpg"/&gt;&lt;br/&gt; &lt;br/&gt;&lt;p&gt;Saturday Brooklyn Afternoon.&lt;/p&gt;</description><link>http://www.mattsign.com/post/21527599330</link><guid>http://www.mattsign.com/post/21527599330</guid><pubDate>Sat, 21 Apr 2012 18:23:32 -0400</pubDate></item><item><title>There’s a few things interesting about this, but...</title><description>&lt;img src="http://25.media.tumblr.com/tumblr_m2szorfrnN1qzsygco1_500.png"/&gt;&lt;br/&gt;&lt;br/&gt;&lt;p&gt;There’s a few things interesting about this, but specifically:&lt;br/&gt;
- the acknowledgement of the increasing trend for riders with tablets—mostly iPads—that we’ve all noticed over the last year or so.&lt;br/&gt;
- the choice to display white headphones instantly signals ubiquitous ‘Apple product’ to viewers (well-played, Apple).&lt;/p&gt;</description><link>http://www.mattsign.com/post/21462530739</link><guid>http://www.mattsign.com/post/21462530739</guid><pubDate>Fri, 20 Apr 2012 20:22:03 -0400</pubDate><category>feature</category></item><item><title>Client meetings at Crayola in Easton, PA. Seeing how the little...</title><description>&lt;img src="http://25.media.tumblr.com/tumblr_m2l83hfNB11qzsygco1_500.png"/&gt;&lt;br/&gt;&lt;br/&gt;&lt;p&gt;Client meetings at Crayola in Easton, PA. Seeing how the little waxies are made.&lt;/p&gt;</description><link>http://www.mattsign.com/post/21222437755</link><guid>http://www.mattsign.com/post/21222437755</guid><pubDate>Mon, 16 Apr 2012 15:42:53 -0400</pubDate></item><item><title>Sun is shining and the windows are open wide. Live jazz from Bar...</title><description>&lt;img src="http://25.media.tumblr.com/tumblr_m2j4lzZvcO1qzsygco1_500.png"/&gt;&lt;br/&gt;&lt;br/&gt;&lt;p&gt;Sun is shining and the windows are open wide. Live jazz from Bar Tabac and a cool breeze blowing through. This is a Sunday.&lt;/p&gt;</description><link>http://www.mattsign.com/post/21152583290</link><guid>http://www.mattsign.com/post/21152583290</guid><pubDate>Sun, 15 Apr 2012 12:32:23 -0400</pubDate></item><item><title>"And so a tradition was born: a tradition I am going to call (half descriptively, half out of revenge..."</title><description>“&lt;p&gt;And so a tradition was born: a tradition I am going to call (half descriptively, half out of revenge for all the hours I’ve lost to them) “stupid games.” In the nearly 30 years since Tetris’s invention — and especially over the last five, with the rise of smartphones — Tetris and its offspring (Angry Birds, Bejeweled, Fruit Ninja, etc.) have colonized our pockets and our brains and shifted the entire economic model of the video-game industry. Today we are living, for better and worse, in a world of stupid games.&lt;/p&gt;

&lt;p&gt;Game-studies scholars (there are such things) like to point out that games tend to reflect the societies in which they are created and played. Monopoly, for instance, makes perfect sense as a product of the 1930s — it allowed anyone, in the middle of the Depression, to play at being a tycoon. Risk, released in the 1950s, is a stunningly literal expression of cold-war realpolitik. Twister is the translation, onto a game board, of the mid-1960s sexual revolution. One critic called it “sex in a box.”&lt;/p&gt;

&lt;p&gt;Tetris was invented exactly when and where you would expect — in a Soviet computer lab in 1984 — and its game play reflects this origin. The enemy in Tetris is not some identifiable villain (Donkey Kong, Mike Tyson, Carmen Sandiego) but a faceless, ceaseless, reasonless force that threatens constantly to overwhelm you, a churning production of blocks against which your only defense is a repetitive, meaningless sorting. It is bureaucracy in pure form, busywork with no aim or end, impossible to avoid or escape. And the game’s final insult is that it annihilates free will. Despite its obvious futility, somehow we can’t make ourselves stop rotating blocks. Tetris, like all the stupid games it spawned, forces us to choose to punish ourselves.&lt;/p&gt;”&lt;br/&gt;&lt;br/&gt; - &lt;em&gt;&lt;a href="http://www.nytimes.com/2012/04/08/magazine/angry-birds-farmville-and-other-hyperaddictive-stupid-games.html?_r=2" target="_blank"&gt;NYtimes: &lt;i&gt;Just one more game…&lt;/i&gt;&lt;/a&gt; — fantastic read.&lt;/em&gt;</description><link>http://www.mattsign.com/post/21083828075</link><guid>http://www.mattsign.com/post/21083828075</guid><pubDate>Sat, 14 Apr 2012 10:46:29 -0400</pubDate><category>feature</category></item><item><title>In the everlasting quest to unlock the secrets of the universe,...</title><description>&lt;img src="http://24.media.tumblr.com/tumblr_m28tz44w791qdlh1io1_400.gif"/&gt;&lt;br/&gt;&lt;br/&gt;In the everlasting quest to unlock the secrets of the universe, I’ve learned a great one: the key to a rock-solid highfive is to track the other person’s elbow, not hand.

&lt;p&gt;&lt;a href="http://skylor.me/post/20822650629/awkward-golf-high-five-fail" class="tumblr_blog" target="_blank"&gt;skylor&lt;/a&gt;:&lt;/p&gt;

&lt;blockquote&gt;&lt;p&gt;#whitepeople&lt;/p&gt;&lt;/blockquote&gt;</description><link>http://www.mattsign.com/post/21083470138</link><guid>http://www.mattsign.com/post/21083470138</guid><pubDate>Sat, 14 Apr 2012 10:38:09 -0400</pubDate></item><item><title>Yes.</title><description>&lt;img src="http://24.media.tumblr.com/tumblr_m2dev0tVJ61qzrzuvo1_400.png"/&gt;&lt;br/&gt; &lt;br/&gt;&lt;img src="http://25.media.tumblr.com/tumblr_m2dev0tVJ61qzrzuvo2_400.png"/&gt;&lt;br/&gt; &lt;br/&gt;&lt;p&gt;Yes.&lt;/p&gt;</description><link>http://www.mattsign.com/post/21082989858</link><guid>http://www.mattsign.com/post/21082989858</guid><pubDate>Sat, 14 Apr 2012 10:26:40 -0400</pubDate></item><item><title>Pretty cool timeline + Google Image mashup for any search term...</title><description>&lt;img src="http://25.media.tumblr.com/tumblr_m2e118CB0w1qzsygco1_500.png"/&gt;&lt;br/&gt; &lt;br/&gt;&lt;img src="http://24.media.tumblr.com/tumblr_m2e118CB0w1qzsygco3_500.png"/&gt;&lt;br/&gt; &lt;br/&gt;&lt;img src="http://25.media.tumblr.com/tumblr_m2e118CB0w1qzsygco2_500.png"/&gt;&lt;br/&gt; &lt;br/&gt;&lt;p&gt;Pretty cool timeline + Google Image &lt;a href="http://hirmes.com/phototimeline/index.html" target="_blank"&gt;mashup&lt;/a&gt; for any search term over any period of time.&lt;/p&gt;</description><link>http://www.mattsign.com/post/20986715771</link><guid>http://www.mattsign.com/post/20986715771</guid><pubDate>Thu, 12 Apr 2012 18:27:07 -0400</pubDate><category>feature</category></item><item><title>She’s got my taste in sockery. (Taken with instagram)</title><description>&lt;img src="http://25.media.tumblr.com/tumblr_m26ej4oFTr1qzsygco1_500.jpg"/&gt;&lt;br/&gt;&lt;br/&gt;&lt;p&gt;She’s got my taste in sockery. (Taken with &lt;a href="http://instagr.am" target="_blank"&gt;instagram&lt;/a&gt;)&lt;/p&gt;</description><link>http://www.mattsign.com/post/20729497009</link><guid>http://www.mattsign.com/post/20729497009</guid><pubDate>Sun, 08 Apr 2012 15:37:52 -0400</pubDate></item><item><title>Basically two of the most adorable things I know. (Taken with...</title><description>&lt;img src="http://25.media.tumblr.com/tumblr_m24a45FoOk1qzsygco1_500.jpg"/&gt;&lt;br/&gt;&lt;br/&gt;&lt;p&gt;Basically two of the most adorable things I know. (Taken with &lt;a href="http://instagr.am" target="_blank"&gt;instagram&lt;/a&gt;)&lt;/p&gt;</description><link>http://www.mattsign.com/post/20655428309</link><guid>http://www.mattsign.com/post/20655428309</guid><pubDate>Sat, 07 Apr 2012 12:07:17 -0400</pubDate></item><item><title>Great NYC apartment rental infographic via NakedApartments.</title><description>&lt;img src="http://25.media.tumblr.com/tumblr_m1wvs2s4zA1qzsygco1_500.gif"/&gt;&lt;br/&gt;&lt;br/&gt;&lt;p&gt;Great NYC apartment rental infographic via &lt;a href="http://www.nakedapartments.com/blog/average-rental-prices-in-nyc/" target="_blank"&gt;NakedApartments&lt;/a&gt;.&lt;/p&gt;</description><link>http://www.mattsign.com/post/20411951919</link><guid>http://www.mattsign.com/post/20411951919</guid><pubDate>Tue, 03 Apr 2012 12:14:26 -0400</pubDate></item><item><title>I think the print ads are kinda sexy.
An Axe fragrance for men...</title><description>&lt;img src="http://24.media.tumblr.com/tumblr_m1pnvehBzq1qzsygco1_500.jpg"/&gt;&lt;br/&gt; &lt;br/&gt;&lt;img src="http://25.media.tumblr.com/tumblr_m1pnvehBzq1qzsygco2_500.jpg"/&gt;&lt;br/&gt; &lt;br/&gt;&lt;img src="http://24.media.tumblr.com/tumblr_m1pnvehBzq1qzsygco3_500.jpg"/&gt;&lt;br/&gt; &lt;br/&gt;&lt;p&gt;I think the print ads are kinda sexy.&lt;/p&gt;
&lt;blockquote&gt;&lt;em&gt;An Axe fragrance for men and women? Supported by an Axe campaign that isn’t aggressively, compulsively misogynistic? The world must be coming to an end.&lt;/em&gt;&lt;br/&gt;&lt;br/&gt;&lt;em&gt; In fact, that’s exactly what seems to be happening in Bartle Bogle Hegarty’s launch spot for Axe Anarchy, the first fragrance in the brand’s history with a version for ladies as well as dudes. Axe has long been known, and relentlessly bashed, for “giving men the edge in the mating game” (their words)—which in the advertising has always meant portraying women as brainless, sex-driven fools unable to resist throwing themselves at the Axe-using men in their midst. The introduction of a women’s fragrance levels the playing field, and lets BBH finally portray both sexes as sex-crazed imbeciles, free to objectify each other equally in willfully mutual attraction—in what turns out to be the most absurdly romantic campaign Axe has ever produced.&lt;/em&gt;&lt;/blockquote&gt;
&lt;blockquote&gt;&lt;em&gt;via &lt;a href="http://www.adweek.com/news/advertising-branding/ad-day-axe-137924" target="_blank"&gt;Adweek&lt;/a&gt;&lt;/em&gt;&lt;/blockquote&gt;
&lt;p&gt;Here’s the video spot:&lt;/p&gt;
&lt;p&gt;&lt;iframe frameborder="0" height="360" src="http://www.youtube.com/embed/3nBaH3t5jss" width="640"&gt;&lt;/iframe&gt;&lt;/p&gt;</description><link>http://www.mattsign.com/post/20179023147</link><guid>http://www.mattsign.com/post/20179023147</guid><pubDate>Fri, 30 Mar 2012 14:40:00 -0400</pubDate><category>feature</category></item><item><title>Smart use of Tumblr to showcase users’ creations to...</title><description>&lt;img src="http://25.media.tumblr.com/tumblr_lzi2zr0Ju71qzb8vgo1_500.jpg"/&gt;&lt;br/&gt;&lt;br/&gt;&lt;p&gt;Smart use of Tumblr to showcase users’ creations to encourage uptake and growth. Their &lt;a href="http://vimeo.com/37254322" target="_blank"&gt;promo video&lt;/a&gt; is especially gorgeous, too.&lt;/p&gt;
&lt;p&gt;&lt;a class="tumblr_blog" href="http://9-bits.com/post/20129344130/paper-for-ipad" target="_blank"&gt;9-bits&lt;/a&gt;:&lt;/p&gt;
&lt;blockquote&gt;
&lt;p&gt;&lt;a class="tumblr_blog" href="http://blog.fiftythree.com/post/17806540039/shinbashi-dori" target="_blank"&gt;madewithpaper&lt;/a&gt;:&lt;/p&gt;
&lt;blockquote&gt;
&lt;p&gt;Shinbashi Dori&lt;/p&gt;
&lt;/blockquote&gt;
&lt;p&gt;&lt;strong&gt;&lt;a href="http://fiftythree.com/paper" target="_blank"&gt;Paper&lt;/a&gt;&lt;/strong&gt; is the hot new drawing app for the iPad, and with good reason. The app features an elegant, minimal interface, gorgeous transitions, and intuitive gestures throughout. For me, the app also hits the perfect balance between simplicity and power: While it doesn’t feature the multitude of drawing tools/options that apps like &lt;a href="http://usa.autodesk.com/adsk/servlet/pc/item?id=15119465&amp;siteID=123112" target="_blank"&gt;Sketchbook Pro&lt;/a&gt; have, it offers much more than “simple” sketching apps like &lt;a href="http://itunes.apple.com/us/app/penultimate/id354098826?mt=8" target="_blank"&gt;Penultimate&lt;/a&gt;. As you can see from the sketch above, the limited toolset is still quite capable of creating beautiful sketches.&lt;/p&gt;
&lt;p&gt;The app is &lt;a href="http://itunes.apple.com/us/app/paper-by-fiftythree/id506003812" target="_blank"&gt;free to download&lt;/a&gt; and try, but comes with limited drawing tools. Each extra tool is $1.99 via an in-app purchase, or you can buy them all for $6.99. Interestingly, you can also try each too, in-app, before making a purchase.&lt;/p&gt;
&lt;p&gt;You should also check out &lt;a href="http://blog.fiftythree.com/" target="_blank"&gt;their Tumblog&lt;/a&gt;, where they have been posting sketches from users, showing everything from artistic sketches to application wireframes.&lt;/p&gt;
&lt;/blockquote&gt;</description><link>http://www.mattsign.com/post/20178738489</link><guid>http://www.mattsign.com/post/20178738489</guid><pubDate>Fri, 30 Mar 2012 14:33:23 -0400</pubDate></item></channel></rss>

