CBS Radio Interactive Music Group

RocketFuel, Inc.; 2009-2010

Under the strategic leadership of RocketFuel, Inc. and with a variety of partner vendors, we created a WordPress-based content bureau delivery engine and ecosystem of interconnected websites of 100+ radio stations across the US for CBS Radio Interactive Music Group (CBSiMG). This large-scale project spanned the course of 3 major phases over 2009 and 2010:

Phase 1: discovery, comparative analysis, requirements, strategy, schedule, vendors secured
Phase 2: content & programming plans, sales materials, org chart & job descriptions, marketing strategy, system design
Phase 3: finalized build, testing, training, launch rollout

KROQ.com was the first station to go live, with the remaining stations launching on a 2-week cycle throughout 2009 and early 2010. Additionally, we defined the vision for the Radio.com syndicated content portal to sit above the different genre and geographic categories of station sites. In one year the system doubled UVs and quintupled PVs / ad impressions.

Acting as both lead project manager and product manager, I tracked timelines and dependencies, managed scope, drove client decisions and development progress, defined deliverables and project requirements (PRDs), as well as managed eight distinct vendors. I also standardized and facilitated the rollout, content migration, and staff training (via nationwide training tour) of the station sites.

Examples of materials I created:

2 week cycleSample sites:

project management, product management, created business / product requirements documents, publishing strategy, development QA, post-launch support, on-site client meetings & presentations, led on-site training across US, authored robust training site documentation

National Hockey League’s NHL.com

RocketFuel, Inc.; launched September 2008

Nominated for a Webby Award (for whatever that’s worth), our work on the NHL.com redesign is still in production, faithfully serving a slew of hockey fanatics. RocketFuel was brought in to rethink the NHL web experience, improve the editorial toolsets for the newsroom, as well as increase sales and analytics opportunities throughout the site. We worked in partnership with vendors such as AKQA (design), CISCO, and NeuLion.

As my first major project with RocketFuel, I was quickly thrown into the pool. Working mostly on-site with the NHL internal staff I led the project management efforts for the redesign during its six month gestation period. Beyond typical PjM duties of timeline tracking, deliverables management, and constant dev task prioritization, I also produced product comparative analyses, evaluating potential integration partners on various offerings. I also worked on the team site and social network integrations, as well as on content and partner relationships for NHL’s mobile offering in the US and Canada.

Examples of materials I created:

project management, technical liaison to analytics lead, assisted mobile partner integrations, development QA, post-launch support, on-site client meetings & presentations